Author: Thomas Sowell
Publisher: Basic Books
Keywords: fallacies, facts, economic
Number of Pages: 272
Published: 2007-12-31
List price: $26.00
ISBN-10: 0465003494
ISBN-13: 9780465003495

From one of America’s most distinguished economists, a short, brilliant and revelatory book: the fundamental ideas people most commonly get wrong about economics, and how to think about the subject better. Economic Facts and Fallacies exposes some of the most popular fallacies about economic issues--and does so in a lively manner and without requiring any prior knowledge of economics by the readers. These fallacies include many beliefs widely disseminated in the media and by politicians, such as fallacies about urban problems, income differences, male-female economic differences, as w

Authors:Joseph Weiss, Robert Wysocki,
Publisher: Basic Books
Keywords: planning, implementation, guide, practical, management, phase, project, five
Number of Pages: 144
Published: 1992-06-20
List price: $32.50
ISBN-10: 0201563169
ISBN-13: 9780201563160

Starting and managing new projects in organizations requires creativity and teamwork. Project planning and implementation are often blocked by confusion and conflict over goals, methodologies, and communication bottlenecks. 5-Phase Project Management offers the best project management practices in a simple, easy-to-use format for all project managers. In this practical, step-by-step book, Joe Weiss and Bob Wysocki walk you through each phase of a complex project: definition, planning, implementation, management, and maintenance.

Author: Jared Diamond
Publisher: Basic Books
Keywords: science, masters, sexuality, human, fun, evolution, sex
Number of Pages: 176
Published: 1998-09-24
List price: $15.00
ISBN-10: 0465031269
ISBN-13: 9780465031269

Why are humans one of the few species to have sex in private? Why are human females the only mammals to go through menopause? Why is the human penis so unnecessarily large? There is no more knowledgeable authority than the award-winning author of THE THIRD CHIMPANZEE to answer these intriguing questions. Here is a delightfully entertaining and enlightening look at the unique sex lives of humans.

Author: Thomas Sowell
Publisher: Basic Books
Keywords: one, stage, thinking, economics, applied
Number of Pages: 400
Published: 2008-12-08
List price: $35.00
ISBN-10: 0465003451
ISBN-13: 9780465003457

This revised edition of Applied Economics is about fifty percent larger than the first edition. It now includes a chapter on the economics of immigration and new sections of other chapters on such topics as the “creative” financing of home-buying that led to the current “subprime” mortgage crisis, the economics of organ transplants, and the political and economic incentives that lead to money earmarked for highways being diverted to mass transit and to a general neglect of infrastructure. On these and other topics, its examples are drawn from around the world. Much mate

Author: Thomas Sowell
Publisher: Basic Books
Keywords: revised, expanded, economy, guide, economics, citizen, basic
Number of Pages: 448
Published: 2003-12-24
List price: $35.00
ISBN-10: 0465081452
ISBN-13: 9780465081455

This is the revised and enlarged edition of a new kind of introduction to economics for the general public-without graphs, statistics, or jargon. In addition to being updated, Basic Economics has also become more internationalized by including economic problems from more countries around the world, because the basic principles of economics are not confined by national borders. While most chapter titles remain the same, their contents have changed considerably, reflecting the experiences of many different peoples and cultures.

Author: John Allen Paulos
Publisher: Basic Books
Keywords: market, stock, plays, mathematician
Number of Pages: 224
Published: 2003-05
List price: $25.00
ISBN-10: 0465054803
ISBN-13: 9780465054800

Can a renowned mathematician successfully outwit the stock market? Not when his biggest investment is WorldCom.In A Mathematician Plays the Stock Market, best-selling author John Allen Paulos employs his trademark stories, vignettes, paradoxes, and puzzles to address every thinking reader’s curiosity about the market--Is it efficient? Is it random? Is there anything to technical analysis, fundamental analysis, and other supposedly time-tested methods of picking stocks? How can one quantify risk? What are the most common scams? Are there any approaches to investing that truly outperform t

Author: Donald A. Norman
Publisher: Basic Books
Keywords: everyday, things, hate, love, design, emotional
Number of Pages: 272
Published: 2003-12-24
List price: $26.00
ISBN-10: 0465051359
ISBN-13: 9780465051359

Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, a fact fans of Don Norman’s classic The Design of Everyday Things cannot afford to ignore.In recent years, the design community has focused on making products easier to use. But as Norman amply demonstrates in this fascinating and important new book, design experts have vastly underestimated the role of emotion on our experience of everyday objects.E