Author: Sandra L. Beckwith
Publisher: Adams Media Corporatio
Keywords: publicity, excitement, adams, series, exposure, streetwise, media, plans, create, spark, complete
Number of Pages: 352
Published: 2003-04-01
List price: $19.95
ISBN-10: 1580627714
ISBN-13: 9781580627719

All business owners want to garner publicity for themselves, their products, and their organizations. So how do you create distinctive materials and more importantly—the buzz that sets you apart from the competition? Award-winning publicist Sandra Beckwith goes beyond other PR primers to not only show the mechanics of writing pitch letters and publicity kits, but also how to strategically create a PR plan for your business. Streetwise® Complete Publicity Plans is filled with sample forms, resources, and great ideas that you can use right away: ·Press releases ·Pitch letters ·Press kits ·

Authors:David Yale, Andrew Carothers,
Publisher: McGraw-Hill
Keywords: publicity, pros, coverage, journalists, inside, handbook, new, scoop
Number of Pages: 464
Published: 2001-05-04
List price: $22.95
ISBN-10: 0844232424
ISBN-13: 9780844232423

Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists­­--databases, media directories, websites, and more. An indispensable guide whether you are a PR pro or entrepren

Author: Truman Armstrong De Weese
Publisher: BiblioLife
Keywords: publicity, practical, principles
Number of Pages: 344
Published: 2008-08-21
List price: $31.75
ISBN-10: 0554441241
ISBN-13: 9780554441245

Author: Jodee Blanco
Publisher: Allworth Press
Keywords: publicity, book, guide, complete
Number of Pages: 304
Published: 2004-05-01
List price: $19.95
ISBN-10: 158115349X
ISBN-13: 9781581153491

Written by one of the country’s leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book’s publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. A thorough "publicity toolbox" of sample press kits.• Author has spearheaded the publicity for more than 15 New York Times best-selling books• "This book is a lifeline for publishing professionals and writers

Author: David Yale
Publisher: McGraw-Hill
Keywords: checklists, relations, media, amp, publicity
Number of Pages: 200
Published: 1995-01-11
List price: $22.95
ISBN-10: 0844232181
ISBN-13: 9780844232188

This concise, easy-to-use compendium of publicity and media relations checklists is an essential tool for newcomers and veterans alike. Every major aspect of the field is covered in a user-friendly format that will be as useful for your first media contact as for your thousandth. From getting started, to creating materials, to withstanding public and legal scrutiny, the checklists put all the tools you’ll need right at your fingertips. Checklists are cross referenced so you can be sure you’re covering all the bases, from the first step to the final step. An invaluable reference a

Author: Richard Salmon
Publisher: Cambridge University Press
Keywords: publicity, culture, james, henry
Number of Pages: 241
Published: 1997-10-13
List price: $97.99
ISBN-10: 052156249X
ISBN-13: 9780521562492

This book examines the relationship between the writings of Henry James and the historical formation of mass culture. Throughout his career, James was concerned with such characteristically modern cultural forms as advertising, biography, and the new journalism. Richard Salmon’s study situates James’ fiction and criticism within the context of the contemporary debates surrounding these rival discursive practices. He explores both the nature of James’ contribution to the critique of mass culture and offers a reassessment of the politics of James’ cultural criticism.

Author: Susan Y Kohl
Publisher: Butterworth-Heinemann
Keywords: publicity, marketing, lessons, edge, attention, leading, getting
Number of Pages: 176
Published: 2000-03-24
List price: $43.95
ISBN-10: 0750672595
ISBN-13: 9780750672597

Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today’s dynamic and noisy markets. It’s an insider’s look at what works and what doesn’t in the fast-paced, high-tech world of communications. You’ll learn to leverage a spectrum of new and often free technologies, not only the Internet, to distinguish your product or service and reach customers and influencers. Getting Attention reveals how to tailor a message for a specific or multiple media so that it has the best chance of reachi
  
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