Author: Brian Lawley
Publisher: Happy About
Keywords: product, management, strategies, marketing, tips, advanced, expert, techniques
Number of Pages: 104
Published: 2007-10-10
List price: $19.95
ISBN-10: 1600050794
ISBN-13: 9781600050794

This book teaches both new and seasoned Product Managers and Product Marketers powerful and effective ways to ensure they give their products the best possible chance for success. Learn four of the most critical elements in ensuring product success, and take-away practical strategies, insights, tips and techniques that Brian has learned from hands-on experience defining, launching and marketing over fifty products during the last twenty years of his career. The book covers how to prioritize features and build product roadmaps, which is absolutely critical for getting your team and company on

Author: Greg Geracie
Publisher: Actuation Press
Keywords: product, charge, management, effectiveness, increase, manager, tips, development, tactics, tools
Number of Pages: 232
Published: 2010-07-30
List price: $19.95
ISBN-10: 0615379273
ISBN-13: 9780615379272

Unlock your product management potential and achieve breakthrough performance for your products and company! If you’re looking for an effective and proven approach to product management - one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error - this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful. Whether you’re a new or experienced product manager, or a seas

Author: Marc Annacchino
Publisher: Butterworth-Heinema
Keywords: product, management, idea, development, new, initial
Number of Pages: 567
Published: 2003-09-29
List price: $123.00
ISBN-10: 0750677325
ISBN-13: 9780750677325

Marc Annacchino’s New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary understanding of the new product development process. New Product Development is the last frontier in gaining a competitive edge. While other factors such as functionality, quality and reliability, availability and shipment performance are now entry level requirements, New Product Development is the competitive weapon of necessity. This comprehensive and detailed book is a practical guide to the process of New Product Development from initial con

Author: Mayank Sharma
Publisher: Global India Publications Pvt Ltd
Keywords: product, marketing, strategy, competitive, amp, management, lifecycles
Number of Pages: 310
Published: 2009-12-31
List price: $20.00
ISBN-10: 938022804X
ISBN-13: 9789380228044

The book clearly explains the fundamentals of the subject and is designed to give an insight to the students with Indian examples. The book is writen in simple language so that it can be understood by the students. Almost all the topics on consumer behaviour and advertising have been covered in this book. In advertising, besides the promotional tools, ethical and social issues have also been dealt in a comprehensive manner.

Author: Sheila Mello
Publisher: PDC Professional Publishing
Keywords: product, development, key, definition, customer, centric
Number of Pages: 256
Published: 2003-10
List price: $44.95
ISBN-10: 0974560405
ISBN-13: 9780974560403

Despite the prodigious research and money devoted to new product development, nearly nine in ten new products fail to solve a perceived need--and are gone within their first two years. This unique new book introduces and explains Market-Driven Product Definition (MDPD), a proven methodology for identifying and understanding customer-value-based needs, then turning them into products that consistently break through the clutter of the marketplace. Drawing on techniques developed by experts from MIT, the University of Chicago, and the Center for Management of Quality, as well as product devel

Author: David L. Rainey
Publisher: Cambridge University Press
Keywords: product, development, integrated, leading, innovation, change
Number of Pages: 640
Published: 2005-07-18
List price: $115.00
ISBN-10: 0521842751
ISBN-13: 9780521842754

This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective, it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students.

Author: Takashi Ichida
Publisher: Productivity Pre
Keywords: product, free, development, error, methodology, design, review
Number of Pages: 282
Published: 1996-03-01
List price: $67.95
ISBN-10: 1563270412
ISBN-13: 9781563270413

The goal of the world class company is to produce a product or service that offers customers the highest quality at the lowest cost and in the shortest time possible. Product Design Review describes a highly effective method for quality control in product design, as well as its applications in a wide variety of business settings.Take care of the problems that erupt during product development by nipping them in the bud (during the design stage). Takashi Ichida describes a powerful tool insuring quality at concept stage, thereby eliminating redesign, retooling, rework, and error throughout the p
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