Author: Jean-Marc Lehu
Publisher: Kogan Page
Keywords: entertainment, strategy, business, brand, placement, product, branded
Number of Pages: 266
Published: 2007-05-28
List price: $45.00
ISBN-10: 0749449403
ISBN-13: 9780749449407

Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film, music videos, and computer games, the author explains the history and development of product placement, advantages of this form of brand advertising, and methods employed by different brands. Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and to spread the message across multimedia channels.

Author: Jean-Marc Lehu
Publisher: Kogan Page
Keywords: entertainment, strategy, business, brand, placement, product, branded, amp
Number of Pages: 272
Published: 2009-02-28
List price: $35.00
ISBN-10: 0749453370
ISBN-13: 9780749453374

Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to embrace all media. Citing examples from film, music videos, and computer games, the author explains the history and development of product placement, advantages of this form of brand advertising, and methods employed by different brands. Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and to spread the message across multimedia channels.

Author: L.J. Shrum
Publisher: Psychology Press
Keywords: psychology, entertainment, advertising, consumer, persuasion, blurring, media, lines
Number of Pages: 312
Published: 2003-09-01
List price: $99.95
ISBN-10: 0805846417
ISBN-13: 9780805846416

The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process--persuasion--in a relatively new guise, which includes product placements, brand films, television programs, and sponsorships. The collection covers three broad areas: the potential effects of embedding promotions within entertainment media content; the persuasive power of the enter

Authors:Donald E. Biederman, Edward P. Pierson, Martin E.
Publisher: Praeger Publisher
Keywords: industries, entertainment, business, law
Number of Pages: 1044
Published: 2006-11-30
List price: $92.95
ISBN-10: 0275992055
ISBN-13: 9780275992057

In response to the increasing convergence of technologies in the entertainment industries, this thoroughly updated and revised fifth edition makes the casebook more timeless. Providing contract templates covering book publishing, recording contracts, actor agreements, video game agreements, and internet agreements, among others, this new edition is more useful and illustrative of the business of entertainment for lawyers, students, and industry professionals than its competition. Introductions, notes, and cases are fully updated to take into account recent changes in the industry. This classic

Author: Tyya Turner
Publisher: Vault, Inc.
Keywords: entertainment, employers, amp, media, guide, top, vault
Number of Pages: 208
Published: 2005-10-25
List price: $19.95
ISBN-10: 1581313373
ISBN-13: 9781581313376

With this new Guide created for the many job seekers drawn to the glamorous and exciting world of media and entertainment.

Author: Jay Shanker
Publisher: Juris Publishing, Inc.
Keywords: business, law, entertainment
Number of Pages: 800
Published: 2009-02-28
List price: $195.00
ISBN-10: 1578232511
ISBN-13: 9781578232512

Entertainment Law and Business is a handy resource for both the experienced and novice practitioner. It provides a broad survey of the entire industry and creative rights laws. It includes incisive summaries of all of the important areas of creative rights law: copyrights, the protection of ideas, trademark, publicity and privacy, and the major international treaties. It also provides an overview of all the major fields of entertainment (and related fields of interest for entertainment practitioners) along with illustrative agreements. This is not an esoteric academic treatise. The book aim

Author: Adam Epstein
Publisher: Prentice Hall
Keywords: law, entertainment
Number of Pages: 320
Published: 2005-05-23
List price: $87.60
ISBN-10: 0131147439
ISBN-13: 9780131147430

Introducing a historical perspective in the music, radio, television, and motion picture industries, this book contains interrelated chapters that clearly and concisely expose readers to various legal issues among the segments of the entertainment industry. It shows that an appreciation of the extremely creative individuals that comprise the industry will be helpful if you choose entertainment law as a career. After a short overview of the American legal system, this book covers agents and managers, entertainment contracts, constitutional issues, administrative regulation, antitrust regulati
  
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